EFES
“NON PASTEURIZED” BEER LAUNCH

We’ve designed special stands and displays for the launch campaign of Efes Pastörsüz.

In order to deliver the main message that the best beer is the most fresh beer; our idea was to show that this beer’s so fresh that it just came out of production line.

Stands and displays with stylized factory elements have been designed for instore communication.

Also for summer zones white wood and light materials’ve been used

to mention the naturalness & purity of the product.