ROCCO
“EMPATHIC CANDY”

With this campaign we’ve “touched” the youthful and creative world of
young people who are bored of commercials in TV and online media.

In TV and Digital, we’ve seen the young people who can interact with Rocco commercials on screen
and can give an end by pulling, pushing or blowing the advertising area and taking a Rocco in hand.
This is young people’s reaction to unwanted commercials and Rocco is a brand understanding and enabling them.