YÖRSAN REGIONAL SUSURLUK TASTES

We’ve designed the branding and a packaging line for one of Turkeys’ most beloved regional tastes. Composing of butter, cheese and ayran products; Susurluk region’s special tastes had to be perceived authentic and gourmet and should look different than packed goods in the category.

The launch had been a great success. With its marketing idea, branding, pack and
product features, Susurluk line brought the regional experience to the consumers’ home.