{"id":4162,"date":"2024-04-25T07:21:05","date_gmt":"2024-04-25T07:21:05","guid":{"rendered":"https:\/\/brick-tr.com\/en\/?post_type=serano_portfolio&#038;p=4162"},"modified":"2024-07-05T07:23:08","modified_gmt":"2024-07-05T07:23:08","slug":"azersun","status":"publish","type":"serano_portfolio","link":"https:\/\/brick-tr.com\/en\/serano_portfolio\/azersun\/","title":{"rendered":"Azersun"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4162\" class=\"elementor elementor-4162\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-848a3de e-flex e-con-boxed e-con e-parent\" data-id=\"848a3de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3aef45 elementor-widget elementor-widget-text-editor\" data-id=\"b3aef45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4 class=\"p1\"><b>AZERSUN<br \/><\/b><b>SOCIAL REPONSIBILITY CAMPAIGN:<\/b><\/h4><h5 class=\"p1\">\u201cStay dry, stay healthy\u201d<\/h5><h6 class=\"p1\">We\u2019ve created the strategy, idea and KV of a national awareness campaign<br \/>for Azersun, the biggest FMCG brand of Azerbaijan.<\/h6><p class=\"p1\">Because of cultural habits and attitudes, a significant part of population were not using toilet paper.<br \/>And some conservative people had reactions towards toilet paper awareness campaigns as they believe<br \/>using water instead of toilet paper was more healthy and a kind of cultural heritage. So we\u2019ve designed a campaign<br \/>inviting them to use water first and toilet paper next reminding the health issues that staying wet could cause.<br \/>We have characterized one drop of water and toilet paper and their togetherness so that everyone<br \/>from different age and SES groups could easily understand the message and<br \/>such a sensitive subject could be discussed more softly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a958b4 e-flex e-con-boxed e-con e-parent\" data-id=\"0a958b4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d3022 elementor-widget elementor-widget-image\" data-id=\"a3d3022\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"858\" src=\"https:\/\/brick-tr.com\/en\/wp-content\/uploads\/2024\/04\/azersun_1250x858.jpg\" class=\"attachment-full size-full wp-image-4163\" alt=\"\" srcset=\"https:\/\/brick-tr.com\/en\/wp-content\/uploads\/2024\/04\/azersun_1250x858.jpg 1250w, https:\/\/brick-tr.com\/en\/wp-content\/uploads\/2024\/04\/azersun_1250x858-300x206.jpg 300w, https:\/\/brick-tr.com\/en\/wp-content\/uploads\/2024\/04\/azersun_1250x858-1024x703.jpg 1024w, https:\/\/brick-tr.com\/en\/wp-content\/uploads\/2024\/04\/azersun_1250x858-768x527.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15a11e1 e-flex e-con-boxed e-con e-child\" data-id=\"15a11e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[22],"class_list":["post-4162","serano_portfolio","type-serano_portfolio","status-publish","hentry","portfolio_category-atl"],"_links":{"self":[{"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/serano_portfolio\/4162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/serano_portfolio"}],"about":[{"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/types\/serano_portfolio"}],"version-history":[{"count":7,"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/serano_portfolio\/4162\/revisions"}],"predecessor-version":[{"id":4626,"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/serano_portfolio\/4162\/revisions\/4626"}],"wp:attachment":[{"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/media?parent=4162"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brick-tr.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=4162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}